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Thursday 19th of October 2017

How to Select a Local SEO Services Provider PDF Print Email
Business - Marketing
Written by: Samantha Price   
Thursday, 07 July 2011 13:14
One of the most critical things to remember when selecting a local seo services provider is that their work needs to be quality so that your website will appeal to the search engines and to your customers. After all, this is what we are all about...more customers! Your local seo service should be able to provide you with a comprehensive plan for getting your site out on the search engines. This plan should not rely on paid search results, unless that is something you specifically request for instant results. Their plan should be presented to you after they have gone over your website and current ranking positions so that you can be confident that the plan is actually for your website and not a cookie cutter plan that they apply to all websites. Some areas that their plan should cover are:


One of the most critical things to remember when selecting a local seo services provider is that their work needs to be quality so that your website will appeal to the search engines and to your customers. After all, this is what we are all about...more customers! Your local seo service should be able to provide you with a comprehensive plan for getting your site out on the search engines. This plan should not rely on paid search results, unless that is something you specifically request for instant results. Their plan should be presented to you after they have gone over your website and current ranking positions so that you can be confident that the plan is actually for your website and not a cookie cutter plan that they apply to all websites. Some areas that their plan should cover are:

1. On page analysis and optimization. Some SEO companies will tell you that onsite optimization no longer matters. This is not true. While the search engines certainly put less focus on your onsite optimization than they did 10 years ago, it is still a major factor. Without proper onsite optimization, it will be very difficult for the search engine spiders to know what your site is about. This is also a huge area where SEO companies can go wrong and get your site banned in the search engines. Make sure that the company does no hidden text, keyword stuffing, or insert any kind of "special" code into your site. These are all indicators that the company is not very knowledgeable and also not very careful about what they do with your website. Onsite optimization should include the internal linking structure, content optimization both for search engines and for sales, and meta optimization.

2. Link building is very important for the search engines today. It lets them know how popular your site is and what it is about through the anchor text for the links. There are many ways of creating links and there are many different types of links. Most of the good link building activities requires having a team of experienced and capable people and additionally they also use some common proprietary software which plays a big role in submission of links. Videos are a very popular and effective way of building links and driving targetted traffic to your website, so the plan provide by your local SEO services provider should include at least one video.

3. Site Submission. While it is not necessary to submit your site to the search engines anymore, it is still a good idea to submit a site map to Google, Bing, and Yahoo to make sure that the spiders find all of the pages you want them to find. It is also suggested that you submit your robots.txt file as well. It is not a good practice to submit your site to 1,000's of search engines. It does not look natural and can actually hurt your search engine positioning.

4. Site speed is something recent with Google and they are really paying attention to it! You may think your site is loading just fine, but to Google it may be moving like a turtle. There are many factors that can slow your website down and it is important that the local SEO service you are looking to use takes a look at them all and fixes these little things to help your site to do just that much better with Google and your customers.

This list represents just four of the hundreds of different areas of SEO. If your local SEO company addresses these four issues along with Google maps submission, your site should gain the positions needed to bring you floods of local customers.

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