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Monday 21st of August 2017

Business Goals are the Engine and Foundation of Creating a Successful Business PDF Print Email
Business - Management
Written by: Ed Perry   
Saturday, 23 May 2009 13:27
Most people are entrepreneurs at heart, which is an admirable attribute with which to be imbued. In fact, scratch the surface of most people and chances are there's a Bill Gates or a Donald Trump underneath, waiting to get out. And that's why it's important to understand why coming up with sensible business goals is so important.


Most people are entrepreneurs at heart, which is an admirable attribute with which to be imbued. In fact, scratch the surface of most people and chances are there's a Bill Gates or a Donald Trump underneath, waiting to get out. And that's why it's important to understand why coming up with sensible business goals is so important.

In reality, there are probably few people who wouldn't like to start their own business in the future, or right now. However, it's also a reality that those who don't try to come up with several sound goals for shaping the future success of the business will fail in the long run, most of the time. Therefore, it's important some time be spent on goal-setting activities.

By this, it's meant that maybe the act of sitting down and coming up with sensible business goals should be a part of the planning process. After all, any smart businessperson will want to initiate it as soon as it's decided to go forward with opening a business.

In this regard, it's usually true that at this phase, the single biggest goal is to come up with reasons for why the business is going to do what it's going to do. If it can't, maybe it shouldn't proceed.

For most businesses just starting up, there will be a two-part goal. One part looks inward at the business (we need to make money), the other part looks outward (how do we help consumers address their issues, and why should they come to us for help with those same issues?). Once that goal is developed, it becomes a matter of setting up processes to help meet it.

The development of business goals can be helped along by the utilization of some really excellent planning software available on the market these days. There are a myriad of business plan writing programs, goal-setting programs, project management programs.the list is endless.

And since software is plentiful, make sure the right one is used, and that's meaningfully related to the kind of business being contemplated. After that, it's just a matter of picking one of the goals - having the most successful pizza shop in town, for example - and then working with the planning programs to make up the goals which the business can then be oriented towards performing.

Making sense of good business goals doesn't have to require rocket science-like analytical ability. Using a bit of logic and intelligence helps the most, and also making sure the business being contemplated is relevant to the climate in which it will exist. Walk into business with no illusions and be systematic about being a business person.

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