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Tuesday 27th of June 2017

Getting Organic SEO Right. Are You Dense Enough? PDF Print Email
Business - Advertising
Written by: Steve Fawcett   
Saturday, 23 May 2009 14:07
Relax, I'm not questioning your brainpower. When it comes to organic SEO 'How dense are you' isn't an insult, it's a it's a crucial measurement of how effective your site will be in search. There are lots of SEO copywriting services will insert your keywords or keyword phrases into the copy on your web site, and then bill you handsomely for organic SEO optimization. Jump ahead a few months, and there you are holding a site with no web lift - and your so-called SEO copywriting service is strangely absent.


Relax, I'm not questioning your brainpower. When it comes to organic SEO 'How dense are you' isn't an insult, it's a it's a crucial measurement of how effective your site will be in search. There are lots of SEO copywriting services will insert your keywords or keyword phrases into the copy on your web site, and then bill you handsomely for organic SEO optimization. Jump ahead a few months, and there you are holding a site with no web lift - and your so-called SEO copywriting service is strangely absent.

Keyword density is half science and half art. It means incorporating not only the most effective keywords into your web pages, but at the most effective ratio of static content to new content. Every page of every website is different. There are formulas, but they change depending on the word count in your content, tags and meta tags.

An organic SEO guru I know says that SEO density is a range. You need to fall within that range. Too few keywords and you've missed you opportunity, thrown away money, and wasted time.

What happens if you have too many keywords? You get pinged by Google indexing for stuffing keywords. This is not good either, and can set your efforts to lift your web ranking back a long way.

Whether your site is plagued by too few keywords or too many, the trouble with a lot of SEO copywriting is that when you finally find out it's not working, you've lost months of valuable time. You lose traffic to your site, new customers and the sales that go with them.

There are lots of easy to use tools for measuring the density of the keywords on each page of your site. A great place to start is with the SEO Quake plug-in for Firefox.

SEO copywriting services can be divided into two groups - those that rely on the logical left side of their brain, or their right brain, the creative and intuitive side. I'd bet my Organic SEO budget on the creative right-brained thinkers any day - the best will put effective keywords into smart content that engages and persuades. Just make certain they know their density.

Which brings me around to my original question: how dense are you? Does your website have the best length of content - with the best keywords for your service or product - inserted at a density level that gives you the page rank you're looking for? If not -- how dense are you?

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